The Future of Makeup

For us at Calla Lane, clean makeup is the future. A future that we are beyond excited about.

It helps us be more mindful and selective about what we're putting on our bodies every day.

It forms a part of a daily self-care ritual.

Since clean makeup contains ingredients that are actually good for our skin, using clean makeup is an extension of our skincare routine.

Clean makeup avoids heavily processing ingredients, allowing the natural healing properties of the ingredients (enzymes, vitamins, minerals and antioxidants) to remain fully active.

Clean makeup supports and protects our skins' microbiome, the barrier that protects us from environmental factors such as UV light and pollution.

Clean makeup is driving the industry forward through ground breaking innovation.

Clean makeup reduces the number of ingredients used in each product.

It streamlines our makeup routine through the use of multi-functionals, minimising waste and saving us time and money.

It addresses the needs of a growing number of makeup users with sensitive skin, in a world where sensitive skin is surpassing ageing skin as one of the biggest concerns of users. 

It makes makeup brands more transparent and accountable.

It sparks conversations around sustainability and climate change.

It is tackling the challenge of the makeup industry’s packaging problem head on.

It is pioneering the bespoke makeup industry through the use of technology.

It incorporates values such as inclusivity and equality, while encouraging wearers to love the skin they're in.

Our stance is: If there are makeup brands out there that are thinking critically about these things, and they make beautiful, effective, affordable products that help us to avoid questionable ingredients, why wouldn’t we be a part of the clean makeup movement?